A part of my job of course involves interviews. Unfortunately a large portion of them aren’t face to face or even in real time via a chat program. No, most are me writing a bunch of leading and hard questions and sending them off to whomever.

Now through a fair amount of practice I’ve learned how to write leading questions. The kind of questions that should provoke more than a single sentance response. The kind of questions that just beg for a detailed response. Sometimes though no matter how I try the interviewee jsut won’t play ball.

A recent interview I did with a CEO of a rather large game company here in the UK was one of those flops. All of his answers were short and flat. Sure he answered my questions, but not with much detail or gusto. It makes you think that either he hates these things or he doesn’t want to tell players anything.

And that right there is the point I’ve been slowly driving towards in the last 170ish words. Why do these CEOs bother agreeing to these interviews if they aren’t going to tell us anything? You’d thing that they’d be happy for the chance to toot their own horn. I’ve done talked with CEOs and Community Managers before, they love to toot their own horn given half a chance.



2 responses

  1. well if one has nothing to toot …. one doesnt want one’s horn out there on public display to be laughed at

    though there is the odd occurence where one wants some ‘mystery’ and unsubstantiated word-of-mouth hype to spread so staying ‘mum’ as you in england would put it is the way to go in that case
    with the occasional tease….

    shame in the information age people are so tightlipped


    January 30, 2008 at 2:56 pm

  2. Games company people always have a horn to toot. Either an existing game or an upcoming one. So that’s no excuse.


    January 30, 2008 at 4:16 pm

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